Top 5 Social Apps Performance in El Salvador Q1 2025

In the first quarter of 2025, the top social apps in El Salvador demonstrated varied performance across downloads, revenue, and active users. Here’s a closer look at the trends observed from Sensor Tower's data.

TikTok - Videos, Shop & LIVE showed a notable increase in weekly revenue, peaking at around $50K in early March. Downloads started strong, with approximately 52K in mid-January, before gradually declining to about 37K by the end of March. The app maintained a steady active user base, hovering around 2.2M throughout the quarter.

Facebook experienced slight fluctuations in weekly revenue, reaching a high of approximately $1.5K in late February. Downloads peaked in mid-January at around 32K, while weekly active users gradually increased, ending the quarter at approximately 3.4M.

Instagram maintained a consistent revenue stream, peaking at about $2K in mid-February. Downloads saw a high of 27K in mid-January, followed by a decline to around 19K by the end of March. Active users remained stable, with a slight decrease to about 2.3M by the quarter's end.

Threads had no reported revenue but maintained a steady download rate, peaking at approximately 13K in late March. Active users showed a gradual increase, reaching around 158K by the end of the quarter.

Clapper: Video, Live, Chat saw a significant spike in weekly downloads in mid-January, reaching about 49K, which also reflected in its active user count, peaking at around 50K. Revenue modestly peaked at about $944 in mid-January.

For more detailed insights and analysis, visit Sensor Tower.